Amy Stevens: Experienced teacher, project manager, and marketing professional in Orange County, CA

Experienced teacher, project manager, and marketing professional in Orange County, CA

AMY STEVENS

949.391.6284
www.linkedin.com/in/amyejstevens

Dynamic self-starter and experienced leader with strong analytical skills and background in teaching, mathematics, business, marketing, project management, editing, technology, computer applications, and software development. Talent for bringing order to chaos to solve problems and improve systems and processes for cost savings and revenue growth. Loves learning, teaching and mentoring to help students succeed in either an online or classroom environment. Desire to work with smart people and emerging technologies through a leadership role in a fast-paced, innovative environment. Teaching topics may include mathematics, accounting, business statistics, standardized test preparation, vocational computer training, and employment retraining.

Excellent verbal and written communication skills
Superior client relations and customer service attitude
Engaging speaker and presenter
Enthusiastic coach and team-builder
Creative problem-solver
Dedicated team player with collaborative spirit
Highly adaptable, integrating new skills quickly
Proactive, motivated and results-oriented
Detail oriented with big-picture perspective
Organized, efficient, effective and fun

EDUCATION

UNIVERSITY OF CALIFORNIA, IRVINE
Master of Business Administration, 2008
Bachelor of Science, Mathematics
Additional courses in Marketing, Computer Science & Engineering and Project Management

PROFESSIONAL EXPERIENCE

PRIVATE TUTOR
2011 to present
Rancho Santa Margarita and South Orange County
Mathematics tutoring for K-12 and college for both after-school students and homeschool students, with a particular emphasis on students who are struggling, behind, or have special educational needs. Specializing in building confidence in students and making math fun. Curriculum consulting, planning, and development. Homework help. Arithmetic and mental math strategies and lessons for improving speed and accuracy. Geometry expert. Students in traditional school settings have raised their grades from one to three letter grades in less than three months; homeschool students have progressed through six months to one year of material in less than three months. Also available for K-8 science, language arts, and computers.

MANAGING EDITOR, OC MOMS
2010-2011
The Orange County Register - Santa Ana, CA
Revamped declining product into profitable publication in less than a year, exceeding traffic and audience goals by over 100% and doubling opt-ins. Responsible for pro forma, budget and P&L. Directed team of bloggers, columnists, content manager and social media coordinator to produce daily web, mobile, and social media content and weekly print and email content targeted to moms in Orange County, CA. Led cross-functional team from content, sales and marketing to develop new content and advertising products around this audience. Developed new strategies for social media, contests, and live events. Increased bi-monthly contest revenue by 50% and audience by over 100%.

MANAGER, CONTENT CENTER WEB TRAINING
2007-2010
The Orange County Register - Santa Ana, CA
Responsible for supervising the technical/web trainers and all aspects of ongoing newsroom web training. Developed course materials, researched web training tools, taught one-on-one and group sessions, trained and mentored a team of instructors. Managed transition to new website and content management system: trained over 250 newsroom, marketing and customer service associates and provided internal support during the 6-week transition period.

INTERACTIVE OPERATIONS & TECHNOLOGY TEAM LEADER and PROJECT DIRECTOR
2007-2010
The Orange County Register - Santa Ana, CA
Responsible for the successful operation of all products for the Interactive business line (web, email and mobile) with annual revenues approx. $15M. Increased page views by about 90%, visits by about 45%, and visitors by about 35% in the first year, with non-recruitment revenue growing at 48% year over year. Managed cross-divisional projects, prioritized and tracked all Interactive projects and led other project managers to ensure project objectives and outcomes aligned with Interactive strategic goals. Co-led the initiative that redesigned the entire newsroom workflow for 250 reporters, editors, photographers, artists and designers from a print-first operation to a real-time interactive news and information center. Liaison for Sales, Marketing, Content, Design, Customer Service, Corporate IT, Development, and Advertising Operations. Led, coached and developed staff responsible for social media and reader engagement strategy and tactics, blogs, online special sections, analytics and reporting.

INDEPENDENT CONSULTANT: DIRECTOR OF ONLINE SERVICES
2004-2007
Robert Kaufman Fabrics – Los Angeles, CA
Analyzed business requirements and led cross-functional management and development teams for enterprise and online business systems at major textile converter/manufacturer with annual budgets of approx. $1.5M. Assisted with corporate and IT strategic planning, evaluated technologies for future projects, developed new processes and procedures for the enterprise. Implemented cross-functional product rollout team and process for new product releases, resulting in on-time deliveries and an estimated savings of $250,000 per year. Designed and managed corporate website and intranet, increasing site traffic by 8 times in 2 years. Designed, project-managed and implemented archive system for millions of dollars in intellectual property, facilitating new licensing business unit with estimated annual revenues exceeding $5M. Managed outside vendors of technology services.

INDEPENDENT CONSULTANT: DESIGN AND MARKETING
2001-2004
Various small business and non-profit clients
Designed and implemented marketing and website solutions for small to medium businesses and non-profit organizations. Managed all technical details of online services. Provided online marketing direction and search engine optimization of sites. Created integrated marketing plans, materials and printed collateral. Coordinated PR and mass-mailing campaigns.

COMPUTER TRAINING CONSULTANT
2001-2003
Provided private and group instruction from basic computer proficiency to computer programming. Clients included Kia Motors. Created custom course outlines, handouts, and class files. Received 100% positive feedback from students.

ADULT EDUCATION TEACHER
2002
Capistrano Unified School District – San Juan Capistrano, CA
Served as credentialed adult education teacher. Taught introductory computer and Internet courses for seniors, and adult education courses in computer applications. Developed course and curriculum for and taught "Job Skills Workshop" – a 10-week course in computer and Internet proficiency, résumé-writing and job interview skills. 80% of workshop students were interviewed during course; of those, 75% received job offers.

INDEPENDENT CONSULTANT: DIRECTOR OF COMMUNICATIONS
2001-2002
Irvine Presbyterian Church – Irvine, CA
Promotion, publicity, public and media relations, marketing collateral, event coordination. Created and maintained website including content management and streaming media of weekly sermons and special events. Designed and implemented communication strategy with weekly press releases, monthly feature articles, online promotion and advertising. Increased web traffic 10 times and improved search engine results to top 3 rankings for identified keyword phrases in first year.

BUSINESS ANALYST / DEVELOPER
2000-2001
Buy.com, Inc. – Aliso Viejo, CA
Analyzed and documented business requirements for Customer Support Systems. Led unit test efforts, integration testing, user acceptance testing for $2M CRM system implementation. Analyzed and managed implementation of next generation customer service email system serving 30 CSRs and handling thousands of emails daily. Relationship manager for online tech support vendor serving hundreds of customers daily, including quality and usage monitoring, managing vendor to service level agreement (SLA).

PRODUCT MARKETING MANAGER
LEAD PROJECT MANAGER/WEB PRODUCTION MANAGER
2000
ZLand.com, Inc. – Aliso Viejo, CA
Managed ERM product and marketing of general release software products to franchise sales channel of 50 domestic and international franchisees in privately held ASP specializing in e-business products (e-marketing, e-commerce, and e-operations.) Managed all aspects of product lifecycle, including business cases, marketing requirements definitions (MRDs,) functional requirements definitions (FRDs,) marketing collateral, best practices policy/process development, product launch, rollout and evangelization. Led project management/web production group for North American Web Production Services serving 20+ sales offices.

DATABASE PROGRAMMER / PROJECT LEAD
1999
DB Works, Inc. – Lake Forest, CA
Development and programming of automation applications for small to medium sized businesses using Microsoft Access, SQL Server and Visual Basic. Managed all aspects of each project, including client relations, project management, statement of work (SOW), business analysis, functional specification, design and development of database, online help and printed user manual, network installation and implementation, and user training.

SENIOR APPLICATIONS INSTRUCTOR
1997–1998
New Horizons Computer Learning Center – Santa Ana, CA
Consistently one of the highest-rated and most-requested instructors. Trained corporate clients and individuals in use of desktop applications and computer programming languages including: Windows 95, Office 95, Office 97, MS Access database development, and Visual Basic for Applications. Taught career retraining courses for office management, data entry and computer operation. Developed and evaluated custom outlines and courseware. Created class files, labs, exercises, and course materials.

BUDGET ANALYST
1996
PCM Leisure World – Laguna Hills, CA
Created budgets and tracked spending for large retirement community with an annual budget exceeding $25 million. Administered exterior paint program, including: development of standards; budgeting and tracking; scheduling of crews, buildings, and materials; creating 10-year forecasts; internal auditing of program. Developed new streamlined exterior paint schedule to save 30% annually. Wrote code, queries, and templates to automate monthly download of accounting data from an AS400 and creation of spreadsheets and reports, saving approximately 20 person-hours monthly.

TUTOR
1990–1995
Tutored junior and senior high school and college students in math and science. On average, students raised their course grades by 1.5 letter grades. Taught phonics and reading to remedial and ESL elementary school students. All students were reading at or above grade level in less than one school year.

COMPUTER SKILLS & TECHNOLOGIES

MS Access, Excel, PowerPoint, Project, Word, Visio
SQL, Visual Basic, JavaScript, VBScript, ASP, PHP
Relational Database Theory & Object Oriented Programming
Analytics: Omniture SiteCatalyst, SPSS, Crystal Ball, TreeAge
PhotoShop, Dreamweaver, HTML, XML, CSS
Knowledge of Software Development Life Cycle
General Knowledge of Internet & Infrastructure Technologies